What Does It Mean To Be A Lifestyle Blogger? Discovering the Characteristics of Successful Lifestyle Blogs.
A lifestyle blogger is someone who authors, makes, and publishes (multi)media content about different aspects of their lives.
Lifestyle blogs are a digital content reflection of its author’s day-to-day activities and interests. A lifestyle blogger curates and produces content based on their personal preferences and everyday activities. As a result, lifestyle blogs are often highly tailored to the author’s place, stage of life, and experience. For example, a married former food magazine editor in her mid-30s living in Nantucket with a 1-year-old child will blog on drastically different topics than a single 24-year-old lifestyle blogger living in San Diego who designs bikinis for a living. Both are considered lifestyle bloggers, but their lifestyle blog content would have little or no overlap.
Lifestyle bloggers post a wide range of content about and influenced by their personal lives, including family, home, travel, beauty, food, recipes, fashion, makeup, design, and décor. This style of large content sharing influenced directly by their lives varies significantly from fashion blogs, mom blogs, and other more segmented, niched blogs in that they always share a diverse range of content from other blog categories.
Lifestyle bloggers are prodigious social influencers, commanding massive influencer outreach through social influence platforms such as Facebook, Twitter, Instagram, and other new social media channels, thanks to their large audience scope.
A Lifestyle Blog’s Evolution
Many of the most famous lifestyle blogs can be traced back to a single niche or group (i.e. make-up, fashion, baking). As their audience size, scope, and affinity grow (demand), these once-niche bloggers broaden their blog content verticals (supply) in order to share more of their personal lives with devoted fans who fell in love with their original blog content.
A well-known beauty blogger (who is also an avid fitness enthusiast and a staunch Paleo advocate) may decide to incorporate her daily fitness workout routines and favourite Paleo recipes into her current DIY make-up tutorial efforts in order to increase her branded content sponsorships and social influencer marketing opportunities, as well as to further engage with her audience. Furthermore, as top lifestyle bloggers progress through various stages of their lives, many will document their parenting, family life, and travel experiences.
What started out as a fashion influencer or beauty blog has evolved into a lifestyle blog that seamlessly integrates and touches on daily life topics such as cooking, family events, home design, and travel.
Bloggers who specialise in lifestyles make money in a variety of ways.
Lifestyle blogs are digital “word-of-mouth” communities that provide a high degree of interconnectivity and a conducive atmosphere for effective online brand promotion. Top lifestyle bloggers are trusted sources for the latest must-haves, trends, lifestyle advice, and product reviews.
Creative, organic integrations between the brand and the right lifestyle blogger produce the best branded content and supported articles. Top lifestyle bloggers amass engaged and loyal followings through multiple social media networks (YouTube, Facebook) and microblogging platforms in tandem with their blog journey and growth (Twitter, Instagram, Snapchat, Vine). A blogger’s influencer outreach provides the sponsoring brand visibility, promotion, and recognition to their engaging digital audience when the right marriage between brand commodity and lifestyle blogger exists.
Lifestyle bloggers are increasingly in demand for advertiser partnerships, sponsorships, and sponsored content due to the highly targeted nature of their audience and demographic. Hundreds of creative brands have partnered with these influential digital influencers, including Target, Gap, Process, Blue Apron, and NatureBox.
Top Lifestyle Blogs: Examples
Emily Schuman’s Cupcakes & Cashmere — Fashion, Food, Beauty, Decor, DIY for the Home, Style, and Paper Goods
Naomi Davis’s “Rockstar Diaries” by Taza — Family, Food, Travel, and NYC
James Kicinski McCoy’s Bleubird — Fashion, Food, Beauty, Travel, and Family
Joanna Goddard’s Cup Of Jo is a blog about style, culture, motherhood, travel, food, and life.
Lauryn Evarts’ The Skinny Confidential — Beauty, Fashion, Fitness, Home, Travel, Wellness, Weddings
A Beautiful Mess by Elsie Larson & Emma Chapman — Food, Home, Tips, Crafts, Style