While hashtags are now abundant on social media, their influence should not be underestimated. Its utility can be seen in the way information is disseminated and how it facilitates online searches.
As a result, if you’re using social media to advertise, hashtags should be part of your plan. The hashtag isn’t completely foolproof.
There are well-known examples of hashtags backfiring, such as the New York Police Department’s #myNYPD campaign to improve their profile. Rather than portraying the NYPD in a positive light, Twitter users used the hashtag to post stories (and photos) of officers roughing up people.
That is, however, nothing to be concerned about as long as you observe simple hashtag etiquette and conduct sufficient study. Following hashtag guidelines such as keeping it short and checking it reduces the chances of the hashtag campaign failing. You can make hashtags work for you and your brand by creatively using them.
Why use hashtags for marketing
Hashtags are useful for marketing purposes, such as notifying others about new goods, activities, or promotions. It also helps you expand your brand’s scope, growing visibility and making it easier for people to find you and your brand.
It’s much easier to connect with your audience and industry networks when you use hashtags.
You can even keep track on who is talking about you and even check in on your rivals by tracking your hashtags. Most importantly, the data you will collect is real-time and extremely useful for market analysis. You can also use the same hashtag across different social media sites, and there are plenty of resources to help you hashtag more efficiently and productively.
Here are some hashtag resources to think about for the next marketing campaign.
Are you unsure where to begin? For a comprehensive list of popular or currently trending hashtags, go to Hashtags.org. You’ll be able to see what hashtags are already in use, as well as analytics about when a certain hashtag is being tweeted the most in the next 24 hours.
You can also read any of their posts on the web if you need more information about how to use hashtags.
Hashtags can branch out, and hashtagify.me will display all appropriate and related hashtags for a given keyword in a mind-map format. You can see how common a related hashtag is and how it compares to the main hashtag by hovering over it. You may also move to “Advance Mode” to find more connections or “Table Mode” to see details in a more organised format.
Do you want to find out when a hashtag was first used? Twitter’s API will not allow you to do so, but Topsy’s API will. All you have to do is change the search settings, and Topsy will take care of the rest. It also gathers tweets with images, links, and videos that include the hashtag you’re looking for, as well as the analytics you’re looking for. Topsy also shows you who the influencers are for a given hashtag.
Are you stumped for a hashtag? RiteTag will tell you which hashtag is more likely to be used and used by other people. When you use hastags in a tweet, it will highlight them in red, blue, or green depending on how likely your tweet is to be found. Alternative hashtags that are more likely to be seen will also be suggested by RiteTag.
How can you tell if your hashtag is working? You’ll be able to tell whether your hashtag is successful during your campaign or event if you use TweetReach. It shows you whether your hashtag is creating conversation, retweets, and, most importantly, who has seen your messages. Simply look for the hashtag using the hashtag. You can also use TweetReach to see who is mentioning your company on social media.
Want to keep track of your campaign’s or event’s hashtag? This will be possible with hashtracking in real time. Tweets, retweets, and who is contributing to the discussion are some of the items it can monitor. It also includes graphs and maps, as well as a detailed overview that you can export and distribute.
You can’t keep up with all the hashtags you’re following? TweetBinder lets you build “binders” for a specific hashtag or collection of hashtags. A report will be produced that shows the statistics of the hashtag’s conversations, posts, photos, ties, and contributors. The data gathered can be used for potential marketing references and is extremely useful for keeping track of your different campaigns and events. You may also look at items by binders.
Have you noticed that your hashtag is trending and would like to communicate with others directly? The @mentions or reply button on Twitter might be the first place you look, but when you’re having a conversation with more than one person, things may get a little messy. TweetChat takes care of this, and you can even pause the stream if the answers come in too quickly. Another suggestion is to create a hashtag specifically for chatting.
Similar tools: TwChat
The majority of the resources on this list are mostly for Twitter. TagBoard, on the other hand, allows you to monitor hashtags from Twitter, Facebook, Instagram, and Vine through five social media platforms. If you’re marketing through several channels, this will help you monitor how well your hashtag is doing. If the hashtag is still available, you can even make your own tagboard.
Other tool: SocialMention.com
You’re now going to let your hashtag loose on the internet.
There’s just one problem: how do you simultaneously post your content and hashtag to several social media sites? HootSuite excels at this.
You can also schedule posts ahead of time and track hashtag behaviour. This is one of the best ways to keep track of your rivals if they use the same marketing tactic across several pages.