Digital Marketing

What Role Does Digital Transformation Have On A Company’s Value

What Role Does Digital Transformation Have On A Company’s Value?

The definition of digital transformation is vague and not well established. Some of my colleagues looked at consumer packaged goods and noticed at least 33 digital projects, including digital marketing, optimization of trade expenditure, optimization of sales force coverage, predictive maintenance, and robotic process automation in the back office. My advice to businesses is to …

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