Everyone takes action when it comes to social media. Facebook, Twitter, Instagram, Pinterest, and Google Plus are all common social networking sites. Not to mention the myriad of other small websites that exist on the internet today. Everyone wants to grow social media profiles for their business.
So… How Do You Grow Social Media?
Having a strong or good social media presence will help your business develop like wildflowers. But this is only going to happen after you grow a big follow-up and learn how to give them what they really want. Here are some great ways for any business owner or marketer to grow social media profiles and help their business expand.
1. Identify Goals and Objectives
The first step in growing your social media is to define your priorities and objectives. This means making sure you know what you’re going to do – before you start posting. Make sure you know how the platform works, what markets you can target where, and what your goals are, and you’re going to get off to a great start.
2. Let Them Know you are Human
Let the fans see a lighter side of it. This means that you also communicate with your social media accounts. Very much, really! This doesn’t mean just throwing up a link to your article and hoping someone will read it or click on it. It just means going on there and connecting with others. Respond to and engage with the posts from your audience when they display interest. Show them who you are and your audience will feel more linked to you – and they’ll want to read other articles or visit your website.
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3. Understand Their Needs
Understanding what your audience wants can help you engage with them at a more intimate level. Knowing what they want to read about, and what they believe in, will help you understand what you need to offer them. Once you understand this, you can give all they want – which means that you can introduce them to your website to see what your company is all about.
4. Include the Icons on Your Website
On your personal website, make sure to include the icons for your social media networks. It would be easier for those who come to read your work to like and follow you if you do this. Make it easy for them to contact you rather than requiring them to track you down.
5. Link Your Profile to Your Website
Connect your website to your Facebook, Twitter, or other social media accounts. You’ll want to link to your website from your profiles, just as you’ll want to link to your website from your profiles so people can learn more about your business.
6. Share with Everyone
Everyone you meet should have access to your social media pages. Don’t be spammy, but don’t be shy about sharing. They’ll know you’re on Facebook, Twitter, and other social media sites if you do this, and they’ll be able to share them with their friends. This is an easy way to spread the news.
7. Create an Integrated Social Media Strategy
You should make sure that each social media network you use has a meaning. Starting a marketing calendar will help you achieve this. Make a calendar for all of your upcoming activities, blog posts, and anything else you plan to do with your business. This will help you stay organised and understand how each of your social media platforms will bring in more untapped sectors for your company.
8. Produce Valuable Content
You’ll also want to make sure you’re putting out the most useful material, not only on your blog but also on your social media pages. Having the best content enhances the visibility of your company and website, resulting in more customers and revenue.
9. Engage with Everyone
You should interact with those who leave comments on your social media accounts. This means that if anyone posts something, you can respond to them. Let them know you’re paying attention to what they’re saying and that you’re reading what they’re saying. Then, to keep them commenting on your forums, give them more of what they want.
10. Optimize your Accounts and Grow Social Media
Using keywords to optimise your social media pages is a must. Use keywords that are relevant to your industry. Consider what your consumers are searching for on Google or other search engines, and incorporate those terms into your content.
11. Use Hashtags Often
Hashtags are all the rage these days. Everyone is using them to increase the number of visitors to their blogs or websites. Using hashtags on Facebook, Twitter, and Google Plus will help you attract more visitors to your social media pages and website – so use them wisely. Don’t end each post with 15 hashtags that aren’t connected. #Dontbethatguy.
12. Add the Social Icons to Your Emails
Consider this: you send emails all day long. If you include social media icons in your email, recipients are more likely to become intrigued and visit your pages and, finally, your website. This is a fantastic way to expand your social media following.
13. Provide a Benefit to Your Audience
Visitors to your social media page or website want to know, “What’s in it for me?” Show them by giving something away for free – something that will entice them to join your company by instilling trust or pique their interest. Consider giving them a free trial, a free book, a discount code, or even a like back on their page. This will assist you in gaining valuable followers who will continue to engage with you.
14. Branch Out
Use more than just Facebook, Twitter, Pinterest, Google+, and Instagram. There are a slew of other social media platforms to choose from. This could include social bookmarking, social review, and other sites. You can also use Foursquare to update your location and let your customers know where you are. It’s not just about the big guys when it comes to being social.
15. Use Games
People enjoy responding to questions and being correct. Using trivia games to increase likes, followers, and traffic is an excellent way to increase engagement and attract new customers. It’s also possible to have a lot of fun with it!
16. Consistently Post at a Comfortable Rate
It can be aggravating to visit one of your favourite blogs and discover that it hasn’t been updated in a long time. This implies that you should post frequently and at a comfortable rate. If necessary, you can always schedule your posts ahead of time to avoid leaving your audience hanging.
17. Try Not to Outsource
Make an effort to update your blog, website, and social media accounts on a regular basis. This will give you a genuine appearance. If you do decide to outsource, make sure the person has a voice that is similar to yours.
18. Do your Research
Each type of business will have a unique social media strategy – for example, a restaurant will have a completely different strategy than a used car lot. Take the time to look into other methods for increasing the number of likes and followers on your social media accounts. Take a look around and learn everything you can about expanding your social media presence in your target market.
19. Give them a Reason
Make it easy for your customers to like your page and follow you on Twitter. Show them that you’ll be posting frequently and that you’ll be posting interesting updates. This will motivate them to interact with you.
20. Tackle Customer Complaints Efficiently
If you receive a complaint from a visitor to your website, respond quickly and effectively. Even if they aren’t, respond and be professional. Make sure to look after them by promptly responding to their questions. Providing excellent customer service
21. Provide Q & A’s
Use your social media accounts and your website to ask and answer questions. Use a frequently asked questions section to quickly respond to their questions.
22. Ask Clients to Share and Connect
You might be able to attract more fans simply by asking your clients and possibly even potential clients to share and connect with your social media networks.
23. Create a Plan and Stick to it
Make a strategy to attract more fans. Stick to your plan and do what you think will help you succeed more often. Stick with it if you find something that works well.
24. Treat Each Social Network as an Individual One
Treat each social media account separately. To attract more fans, share them individually and frequently.
25. Go Further in Customer Service
If someone has a problem, go above and beyond to assist them in finding a solution. This will demonstrate that you are doing your best to assist them as much as possible, and they will recognise you as a good person with a good business if you do so. This will encourage them to return.