The best way to get your small business recognised is to think differently, perform hard and produce what your customers need. If you delve into the thoughts of your consumers with accuracy, offer a specific value proposition with the best possible product and commit to bringing creativity to the end user – whether it is a consumer or a company – recognition will follow. My dad taught me this before I even began my career, and I’ve been applying it ever since – from my first venture at Dotloop, a real estate software business, to D. Alexander, my new hospitality industry venture.
My father was a master craftsman and a small business contractor in residential home construction, so my brother and I grew up in and around the industry. Thanks to my father’s example, we’ve been fascinated with information from a young age—always he’s been on a quest to produce the highest standard, stressing meticulousness, method, and productivity in every aspect of his job. Later, when my brother became a real estate agent himself, he was able to find inefficiencies throughout the transaction process. When he shared his vision of bringing the real estate transaction online in one seamless solution, I knew right away that I had to join him on the journey. We set out to change the way in which real estate deals are made, officially launching the venture in 2009.
Our fascination with customer service and our commitment to offer the best possible solution have paid off. We rapidly became the fastest growing brand in the industry and were acquired by Zillow in 2015 – just six years after its launch. When I left the company in 2019 to launch D. Alexander, most of all residential real estate transactions in the United States were carried out via the Dotloop Network. The acquisition did not happen by chance or by luck. We remained steadfast in our commitment to deepen our small business awareness, consider the shifting needs of our customers, and deliver new technologies to enhance our value proposition. The more we led people-first thinking, the better our product became, and the more we added unique value to all parties in the real estate process.
Most recently, I created D. Alexander – a new company that reinvents the notions of hospitality and home, in first-time markets. Once again, the concept was born out of personal knowledge and accurate data. When I had the ability to work remotely a few years ago, I travelled on a regular basis and wanted access to great homes, with clear standards and the benefits of a shared ownership model. All of the current rental sites operated through individual hosts and were unable to offer that kind of hotel-quality experience from home to home.
Market data showed that I wasn’t alone. Consumers increasingly wanted a consistent and versatile hospitality experience at adventurous, non-traditional locations. So, after studying the needs of the community of destinations and predicting the evolution of the industry, I launched D. Alexander as the first home hospitality business to be owned and run. Our goal as a brand centred on driving, isolated locations in breathtaking destinations such as Sedona and the Great Smoky Mountains.
In 2019, we started with a strong understanding of the needs of our customers and quickly saw rapid growth. Some of the largest and brightest investors in the industry have already taken notice, such as Scott Shatford of AirDNA, and Doug Brien and Colin Wiel of Starwood Waypoint Homes. Then the coronavirus pandemic struck. And while the crisis was a major challenge for our new brand and the hospitality industry as a whole, I believed that a creative, customer-first product would bring us through if we were to develop at the speed of new consumer needs. We returned to the rapidly changing data and quickly introduced Destination Isolation, a fresh product offering that catered to a new market for clean, isolated homes to escape for extended periods of time. (source – Quora)
Also read: What Role Does Digital Transformation Have On A Company’s Value?