Last week I decided to order myself some whey protein powder as it was time to stock up. While doing this I decided to run a little test on Google. When I searched for “protein powder” I found the brand MyProtein at the top of the list after all the paid advertising. I then started to wonder how well they have done at building their online presence. So, I searched two more times with the keywords “whey protein powder” and “cheap protein powder”. Low and behold they were at the top of the list.
Eager to dive in deeper (knowing I haven’t actually ordered my protein powder yet) I searched again on Google for their brand name. After searching for “My Protein” I found links to their website, Amazon store, Wikipedia page, their social media profiles and even customer reviews. They had the whole first page of Google to themselves, I was impressed. After that little test, I managed to finally order my product.
That sort of journey I took into purchasing products from My Protein is not uncommon. In fact, I found out that 97% of customers use the internet to find a business according to Adaptive Marketing. That’s why building and having an online presence is valuable.
An online presence helps customers find your brand before they are even unaware that you exist. This also helps them to learn about your background, reputation and customer reviews before making a purchase. Ultimately all of this information will play a massive impact on your customers purchasing decision.
In this post, I will discuss what an online presence is, and 13 effective ways you can build your online presence.
What Is A Online Presence?
An online presence can be easily defined as to how easy it is to find a persona, brand or company online. It’s increasingly important for building your reputation, your brand’s awareness, and improving how your products or services are seen when viewers are searching for related keywords.
How To Improve Building Your Online Presence
- Build an email list
- Create value
- Be active online
- Analyze your results
- Have a social media presence
- Make a website
- Produce content
- Personify your brand
- Research influencer marketing
- Be competitive
- Develop relationships
- Experiment with online advertising
- Show up where your audience is
1. Building an Email List
Building your online presence start by building an email list. The fastest and easiest method on growing an email list is by offering your audience something in return for their personal email address. This can be anything from a physical product or a digital product. Alternatively, you can also use what they call a CTA (Call-to-Action) on your website and social media pages to help promote your newsletter. Having a newsletter is fundamental to being able to collect email leads, hinting to you that your subscribers are interested in your content.
Other options are using tools in your CMS (Content management system) to give you the ability to create forms, popups and slide-in CTAs to help you gather those vital email addresses. Depending on your current email list size and also your budget. I recommend using MailChimp as an email marketing tool. You can sign up for free but it only limits you to 1 campaign per account and up to 1000 subscribers. You can upgrade for more benefits, but for starting out I think its an ideal option. Plus its money kept in your pocket for future investment on building your online presence.
MailChimp didn’t work for you? Check out this list of 13 Best Email Newsletter Tools in 2020.
2. Create Value
In the end, you, your brand or companies goal is to be seen and possibly make money online. But to do that, you need to understand your audience and to create value using customer-centric.
“Client–centric, also known as customer–centric, is an approach to doing business that focuses on creating a positive experience for the customer by maximizing service and/or product offerings and building relationships.”
Again, the easiest way to create value is by providing them with free or educational online content. 1. It’s helpful to your online following and 2. It also helps you to build your online presence.
To get an understanding, grab a pen and paper and write a list of your audiences pain points and what also motivates them. This will give you a rough idea of your audience’s persona. Next, brainstorm ideas and search for possible answers to their questions. Ask yourself what information, if provided, would help your audience out. We can then use this to be the base for our content strategy.
“A pain point is a specific problem that prospective customers of your business are experiencing. In other words, you can think of pain points as problems, plain and simple. Like any problem, customer pain points are as diverse and varied as your prospective customers themselves.”
Another way to build your online presence and create value online is to give advice. This can be easily done through guest posting and responding to comments on other posts. Think about all the sites that your audience have access to and which ones allow them to ask questions. Then join in leaving impactful responses and answers.
3. Be Active Online
In order to make any sort of impact online, you need to be constantly active online. It’s that simple in a nutshell. This includes updating and posting regularly to your own projects, for example, your website and social media profiles.
To make the most noise on the internet, you should aim to be active in other areas online. For example, you should be engaging with followers and subscribers on your social media profiles or replying to comments left by readers on your blogs posts. If there is something that everyone is talking about in your industry, find a way to engage in the conversation.
5. Have a Social Media Presence
Currently, an estimate of 3.2 billion people uses social media globally. No doubt about it, being on social media is vital to you building your online presence. Plus, using any social media platform is a key tool for reaching your intended audience.
Have a little think about it. Having a social media presence builds trust not only in your current customers but also in future prospects. Personally, and I know some of you might be the same. If you cant find a social media page about a company etc, you start to have a little bit of doubt, whether or not this business is real.
Adding to that, social media is by far the best way to build your credibility and reputation while showcasing your brand. When potential viewers are researching your brand, the first place they will look is on social media platforms. To see what your posting and how others are engaging with you.
I suggest starting out with 2 or 3 social media platforms first, as adding more can become overwhelming to keep track of.
6. Make a Website
To exist online, you need to be available online, and the best way to achieve that is by having a website. Other than social media the first place people will go to find out more about you or your brand is your website.
Your website is personal to you or your brand allowing you to show off through colours, fonts, text, videos, and images. Even creating a portfolio so that they can see your previous work and current projects. This is also a great opportunity to appeal to your audiences pain points and offer them a solution to their problem.
To get started creating a website, there are loads of platforms out there that offer easy website building tools. We recommend using WordPress as one of the leading platforms for running websites in 2020.
Need help or advice with your website design? Contact Thirteen to see if we can support you on your project. We don’t charge for support.
7. Produce Content
Thirteen believes creating content is another vital step that needs to be taken to give you the best opportunity to build your online presence. The more content you produce the more opportunities you have to pop up online. Having an online presence is all about showing up in search engines, on social media, and even sites like YouTube etc.
Getting started with producing content is simple, first you want to come up with a strategy on how you want to show up online. For example, do you want to show up on Facebook, Twitter, Instagram, YouTube, Pinterest, Etsy, eBay, Amazon or search engines?
Then start to prioritize the sites that you find your audiences are more active on (A little customer research will need to be done for this.) After that, start to brainstorm content that is best suited for each platform.
8. Personify Your Brand
If you’re building an online presence for yourself or another person you already personifying your brand. But to build an online presence for a brand, most successful companies tend to personify it creating a more engaging relationship with their audience.
By personifying your brand you are able to appeal to your target demographic while staying true to your mission and values.
Having a clear brand helps your audience relate to your company and makes them want to engage with you, whether through social media or by signing up to your weekly newsletter.
9. Research Influencer Market
In order to stay active and grow in your community, it’s important to engage with the most popular figures in your niche.
For instance, if you sell beauty products, you might want to consider researching beauty influencers on YouTube or Instagram. You have probably seen it yourself that many people look to influencers for their honest review and promotions before purchasing a product.
Also, influencer marketing will get the word out about your brand online. The more active your brand is online the more you’ll show up.
10. Be Competitive
To succeed in the online world, you need to be competitive. When your building an online presence remember this. For starters, look at what your competitors are doing and discuss whether or not their strategy is ideal for your company.
It’s also a great way to spy on your competitors to see what they are missing. For instance, is there a gap that there not filling? What information are their customers asking for but your competition isn’t providing?
Researching can be beneficial as your competitors should give you ideas for content and strategies. You’re not going to be able to compete or jump ahead of them if you aren’t sure what they’re doing.
11. Develop Relationships
Thirteen believes this to be another crucial step in building an online presence. Developing relationships with those in your industry can be beneficial for building a network around your brand. But also can come in handy for promoting your brand.
For instance, if you have a relationship with a blog writer, they might feature you in one of there posts. Or better yet, ask you to write a guest post for their blog.
Forging relationships with others not just in your industry will massively help you show up more online.
Thirteen knows how important this is, and that’s why we created the Project 13 Network. A network designed to bring together all types of entrepreneurs to support, share, develop connections and more.
Join the Project 13 Network Community
12. Experiment With Online Advertising
Online advertising has been around for a long time and is used by businesses non-stop. It’s a faster solution to build your online presence but it’s also a costly one. In theory, if your ad shows up in the top search results, you’ll build brand awareness and increase your visibility online.
The most popular search engines that offer online advertising are Google, Yahoo, and Bing. Additionally, social media advertising has become a heavily utilised way of building an online presence. Platforms that offer this are Facebook, Instagram, YouTube.
As advertising can be expensive, I recommended before you begin to set a budget and brainstorm ideas on what you want to promote. Do you want to promote a certain content offer? Or do you want to aim for more subscribers and promote your email newsletter?
Finally, once you have decided on what you want to advertise. You’ll need to think about what platform will be the best suited to your audience.
13. Show Up Where Your Audience Is
If you start to show up where your audience is, you’ll build a much stronger online presence that customers can’t ignore.
Good luck with building your online presence!