Kickass Social Media Marketing Strategies To Help You Grow – It is difficult to compete for audience attention on social media due to the high level of competition.
Are you having trouble getting the desired results from your social media marketing efforts? Don’t worry, our expert social media marketing advice has you covered.
Before we get there, let’s look at why social media marketing is so important today
Social media has grown in importance as a retail channel, with many people using it to discover new brands and products.
According to the most recent research, 47% of users use social media for brand discovery and 45% for brand research. That demonstrates the value of social media as a sales and marketing channel.
If done correctly, it can be used to increase brand awareness and attract new customers.
What can you do to be successful in social media marketing?
That’s where our social media marketing advice comes in. Our list of pointers will help you stand out from the crowd and capture the attention of your audience.
You will learn the following from this post:
What is the significance of social media marketing?
How to Improve the Outcomes of Your Social Media Strategy
Actionable social media marketing advice that you can put into practice right away
Real-world examples of brands that are already dominating the social media landscape
Are you prepared?
What Are the Benefits of Using Social Media Marketing?
For all retailers and marketers looking to reach their target audiences, social media is the new frontier.
Here are some of the benefits of using social media marketing for your business:
It Can Assist You in Achieving Multiple Marketing Objectives
Social media marketing is one of the most adaptable marketing techniques, allowing you to achieve a variety of objectives such as:
Increasing brand recognition
Including both new and existing customers
Increasing traffic from social media to your website Generating and nurturing leads
Increasing sales conversions
You can achieve multiple goals at the same time by following our social media marketing advice. That’s the allure of social media marketing!
Social Media Is a New Channel for Customer Service
Social media is an important customer service channel as well as a marketing channel. Many customers prefer to share their brand experiences on social media rather than on the brand’s website.
That is why brands must remain active on social media and respond to audience comments as soon as possible. You simply cannot ignore what your customers are saying about you on social media in this day and age.
Also, use our social media marketing tips to engage your audience and build strong customer relationships on social media.
Social media marketing is a low-cost option.
Social media marketing is an excellent way to generate organic traffic and leads with little more than time and effort.
Though there are paid social media marketing tactics available, simply being active and consistent can get you a long way. Use our social media marketing tips to get the most out of your social media marketing without investing a lot of money.
Are you ready to learn some useful social media marketing tidbits?
These hints can be found in the following section.
Proven Social Media Marketing Strategies to Improve Your Strategy
Here are some creative and effective social media marketing strategies to help your company stand out. Use one or more of these social media marketing tips to expand your social media presence and meet your marketing objectives.
1. Run giveaways and contests
One of the simplest social media marketing tips on this list is to host giveaways. However, this does not imply that they are ineffective.
Giveaways and contests, on the other hand, are excellent tools for engaging your followers and starting a conversation about your brand. According to Tailwind, Instagram account holders who organise regular contests grow 70% faster than those who do not.
Hosting contests, in addition to increasing brand awareness, can help you generate leads for your business in the long run. They can even provide you with access to a trove of user-generated content (UGC).
Simply put, you give away freebies to your followers in exchange for a favour. All they need to do is like your posts, share them on social media, and tag their friends. It is also advised that you encourage your target audience to use a distinct, brand-specific hashtag.
Contests are similar to giveaways in that your followers must compete for the freebies. You can invite them to vote in a poll or create content using your branded hashtag.
Why are we emphasising the use of a branded hashtag?
The hashtag will allow you to easily track entries across multiple social media channels. It also makes the entry process easier while encouraging more people to take part in the contest.
And the best part is…
It also aids in the development of brand awareness.
While hosting contests or offering giveaways, the following points should be kept in mind:
Create a detailed set of terms and conditions.
Mention a contact person.
Establish a deadline to instil a sense of urgency in your audience.
Maintain transparency by publicly announcing the winner once the deadline has passed.
The reward is another factor that can help you gain attention. Provide a prize related to your brand. It could take the form of free products, loyalty points, membership, or other perks.
This increases the chances of the winners becoming loyal brand advocates. Fancy and unrelated rewards, on the other hand, may attract freeloaders who aren’t even relevant to your niche.
Here’s an example of a giveaway on Instagram:
You can also collaborate with an influencer who specialises in your niche while running a contest or offering giveaways. This will assist you in broadening the reach of your campaign, resulting in increased awareness of your products or services.
2. Request that your audience tag a friend.
Social media users frequently tag their friends and acquaintances in posts that they enjoy and think are worth discussing. You can exploit this by explicitly encouraging them to do so.
One of the simplest yet most effective social media marketing tips for expanding your reach is to ask your followers to tag others. It certainly increases brand awareness without being overly promotional.
Here’s an example of how to use this social media marketing tip. Dove posted a touching Mother’s Day post in which they asked their audience to tag a mother in order to show their appreciation.
This campaign concept is also one of the best Mother’s Day marketing ideas for your social media strategy.
3. Hold a poll
“Conducting a poll” is the next tip on our list of social media marketing tips.
Social media is not only useful in terms of reach, but it is also an excellent tool for better understanding your target audience.
Brands are gradually realising the value of social listening in learning about their existing and potential customers’ needs and desires. A simple way to accomplish this is to conduct a social media poll.
You can run a poll on almost every social network, including Instagram and Twitter. You can use such polls to identify your target audience’s pain points. They reveal their preferences by participating in a vote.
Such polls’ results can be used to improve your products or services. Polls are another effective tool for increasing participation.
HelloFresh, a Berlin-based meal-kit company, used the poll feature on Instagram during Halloween. They conducted a poll to determine which of their creations would be more appealing to their target audience.
This is one of the social media marketing tips you can use right away.
4. Make Your Own Meme
Memes aren’t the most obvious tool for branding. A meme that strikes a chord with your target audience, on the other hand, has the potential to go viral.
As a result, no article on social media marketing tips would be complete without a discussion of memes. It’s about time you started using them to promote your brand.
Keep up with the most recent trending memes. Choose the most relevant ones and then create your own branded memes.
While doing so, avoid forcing your product to fit into an existing meme. Only do it if your brand is inextricably linked to the meme’s core concept. Furthermore, you must exercise extreme caution to avoid it becoming offensive and devolving into a disaster.
BarkBox, a monthly subscription service for dog products, makes the most of memes. Given that their target audience is mostly made up of dog lovers, such content helped them gain traction quickly.
This is yet another of the simple social media marketing tips.
One word of warning:
When creating humorous content, keep in mind that it can just as easily backfire. As a result, you should exercise caution when employing this strategy.
5. Make use of the hashtag #ThrowbackThursday.
Using the #ThrowbackThursday hashtag, like memes, isn’t a common social media marketing strategy. However, #ThrowbackThursday, or #TBT, is a weekly social media trend.
It is a fun way for users to share past memories. Because of the hashtag’s enormous popularity, it can easily increase brand awareness when used in social media posts.
Here’s an example of Moto using this hashtag:
6. Begin an AMA (Ask Me Anything)
This is one of the lesser-known social media marketing tips, but it can provide you with an advantage over competitors.
Despite its origins on Reddit, ask me anything (AMA) has evolved into one of the most sought-after low-cost social media marketing strategies. It is essentially a virtual Q&A session that allows you to connect with your audience.
It enables you to highlight the human side of your brand. You can establish a more personal connection with your existing and potential customers by doing so without being pushy.
You can share your success stories or challenges that you overcame during these sessions. You could also educate your audience by sharing your knowledge and experience.
Your followers will gradually begin to regard you as an industry expert. The questions you receive will provide you with a clear picture of what your audience desires. AMA sessions also provide a break from the same old promotional content for your followers.
Do you need an example?
Here you have it:
7. Incorporate live video into your social media marketing strategy.
Utilizing live videos for your social media is one of the most effective social media marketing tips.
According to the previously mentioned GWI report, 24% of social media users watch live video streams. This clearly demonstrates the significance of live videos for brands.
Live videos instil a sense of urgency as well as the illusion of one-on-one communication. This attracts your target audience’s attention and allows you to interact with them.
You can go live ahead of the launch of a new product, generating buzz about it from the start. Many brands also host live AMA sessions for extended periods of time. This content can also be repurposed for other social accounts in the future.
8. Disclose Behind-the-Scenes Activities
A list of social media marketing tips would be incomplete without mentioning behind-the-scenes videos.
A look at what happens in your company on a daily basis reveals the human side of your brand. It contributes to credibility and authenticity.
You can use social media platforms’ live features to share snippets of day-to-day activities and special events organised at your office. This will help you establish yourself as a brand that cares about people by showcasing your company’s work culture and environment.
You can also upload graphic and video content about recent brand developments. It could be a photograph of your new office space or a video of the “making-of” of your latest product (s).
This type of content piques your followers’ interest and makes them expect new things from you. It also breaks up the monotony of regular social ads and other promotional content.
Starbucks, an American coffee chain, has used this social media strategy to establish itself as one of the well-established brands that care about society.
To share the stories of its employees, the brand has created a separate Instagram account called “Starbucks Stories.”
Here’s a recent Instagram post from them:
Including behind-the-scenes content in your social media marketing strategy is one of the tips that can be used by any type of business and is simple to implement.
9. Experiment with Social Media Takeovers.
Attempting social media takeovers is one of the most effective social media marketing strategies. This entails giving someone else complete control of your social media account. When you collaborate with an influencer in your niche, such initiatives produce the best results.
The most significant benefit of a social media takeover is that it breathes new life into your content. An outsider sees your brand through a different lens.
As a result, when they are in charge of your social media content, they can create content from a unique perspective (POV). Without a doubt, collaborating with an influencer will increase your reach while also ensuring better engagement.
Here’s an example of a brand allowing an industry expert to take over their Instagram Stories in order to interact with their followers.
This is one of those social media marketing tips that you only use every now and then, but it can still make a difference.
10. Make Use of the Power of Videos
It would be a sin not to mention the power of videos while discussing the most sneaky social media marketing tips.
Videos are a very effective form of communication. They are more engaging in general than text and image-based posts. In fact, 85 per cent of people would like to see more brand videos.
Videos have a wide range of applications, from DIYs and tutorials to reviews and testimonials. Product review videos are especially effective at increasing your credibility by highlighting someone else’s thoughts on your brand.
You can maximise your profits by collaborating with micro-influencers and other relevant influencers to create videos. In fact, 84% of people said that watching a social media video influenced one or more of their purchases.
Tutorials are also very engaging, which can help you raise awareness about your products or services. A clever strategy is to upload the entire video to YouTube and then share fast-paced snippets on other social media platforms.
Tasty, a brand known for featuring mouth-watering recipe videos, is a prime example of this social media marketing strategy.
Here’s a link to one of their most recent recipe video posts:
Make certain that all of your videos are of high quality and free of blur. You can ensure this by using professional video editing services.